@font-face {
  font-family: "Outfit";
  font-style: normal;
  font-weight: 400 800;
  font-display: swap;
  src: url("./fonts/outfit-latin.woff2") format("woff2");
}

@font-face {
  font-family: "Cairo";
  font-style: normal;
  font-weight: 300 800;
  font-display: swap;
  src: url("./fonts/cairo-variable.woff2") format("woff2");
}

:root {
  --ink: #080808;
  --ink-soft: #111111;
  --surface: #151515;
  --bone: #f0eee7;
  --bone-dim: #b6b4ad;
  --line: rgba(240, 238, 231, 0.18);
  --accent: #f04f35;
  --page-pad: clamp(1.25rem, 4vw, 4.5rem);
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  background: var(--ink);
}

body {
  margin: 0;
  overflow-x: hidden;
  background: var(--ink);
  color: var(--bone);
  font-family: "Outfit", "Helvetica Neue", Arial, sans-serif;
  font-size: 1rem;
  line-height: 1.55;
  text-rendering: optimizeLegibility;
}

html[dir="rtl"] body {
  font-family: "Cairo", Arial, sans-serif;
}

a {
  color: inherit;
  text-decoration: none;
}

button {
  color: inherit;
  font: inherit;
}

.skip-link {
  position: fixed;
  z-index: 120;
  top: 0.75rem;
  left: 0.75rem;
  padding: 0.7rem 1rem;
  background: var(--bone);
  color: var(--ink);
  transform: translateY(-160%);
  transition: transform 180ms ease;
}

.skip-link:focus {
  transform: translateY(0);
}

.service-header {
  position: fixed;
  z-index: 100;
  top: 0;
  left: 0;
  display: grid;
  width: 100%;
  min-height: 4.85rem;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  padding: 1.1rem var(--page-pad);
  border-bottom: 1px solid var(--line);
  background: rgba(8, 8, 8, 0.88);
  backdrop-filter: blur(18px);
  font-size: 0.88rem;
}

.service-brand {
  display: inline-flex;
  width: fit-content;
  min-height: 2.75rem;
  align-items: center;
}

.brand-plate {
  position: relative;
  display: block;
  width: 7.4rem;
  aspect-ratio: 3.616 / 1;
  overflow: hidden;
}

.brand-logo-crop img {
  position: absolute;
  top: -122.22%;
  left: -22.27%;
  display: block;
  width: 144.55%;
  max-width: none;
  height: auto;
  filter: grayscale(1) contrast(1000%) invert(1);
}

html[dir="rtl"] .brand-logo-crop img {
  right: -22.27%;
  left: auto;
}

.service-nav {
  display: flex;
  gap: clamp(1rem, 2.4vw, 2.6rem);
  color: var(--bone-dim);
}

.service-nav a,
.header-action,
.language-switch {
  min-height: 2.75rem;
  display: inline-flex;
  align-items: center;
  transition: color 180ms ease;
}

.service-nav a:hover,
.service-nav a:focus-visible,
.header-action:hover,
.header-action:focus-visible,
.language-switch:hover,
.language-switch:focus-visible {
  color: var(--bone);
}

.header-actions {
  display: flex;
  align-items: center;
  justify-content: flex-end;
  gap: 1.2rem;
}

.language-switch {
  color: var(--bone-dim);
}

.header-action {
  gap: 0.4rem;
}

.menu-toggle,
.mobile-service-menu {
  display: none;
}

.service-hero {
  min-height: min(56rem, 100dvh);
  padding: clamp(8.5rem, 14vh, 11rem) var(--page-pad) clamp(4rem, 8vw, 7.5rem);
  border-bottom: 1px solid var(--line);
  background:
    radial-gradient(circle at 80% 5%, rgba(240, 79, 53, 0.14), transparent 30rem),
    var(--ink);
}

.breadcrumbs {
  display: flex;
  flex-wrap: wrap;
  gap: 0.55rem;
  align-items: center;
  color: var(--bone-dim);
  font-size: 0.78rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

html[dir="rtl"] .breadcrumbs {
  letter-spacing: 0;
  text-transform: none;
}

.breadcrumbs span[aria-hidden="true"] {
  opacity: 0.5;
}

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.6fr) minmax(18rem, 0.65fr);
  gap: clamp(3rem, 7vw, 9rem);
  align-items: end;
  margin-top: clamp(3.25rem, 8vw, 7.5rem);
}

.hero-eyebrow,
.section-eyebrow,
.proof-label {
  display: block;
  margin: 0 0 1rem;
  color: var(--accent);
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

html[dir="rtl"] .hero-eyebrow,
html[dir="rtl"] .section-eyebrow,
html[dir="rtl"] .proof-label {
  letter-spacing: 0;
  text-transform: none;
}

.service-hero h1 {
  max-width: 15ch;
  margin: 0;
  font-size: clamp(3.4rem, 8.8vw, 9rem);
  font-weight: 600;
  letter-spacing: -0.065em;
  line-height: 0.88;
  text-wrap: balance;
}

html[dir="rtl"] .service-hero h1 {
  max-width: 12ch;
  font-size: clamp(3rem, 7.2vw, 7.2rem);
  font-weight: 650;
  letter-spacing: -0.045em;
  line-height: 1.05;
}

.hero-summary {
  padding: 0 0 0.5rem;
}

.hero-summary p {
  margin: 0 0 1.75rem;
  color: var(--bone-dim);
  font-size: clamp(1.05rem, 1.45vw, 1.28rem);
  line-height: 1.65;
}

.hero-actions,
.cta-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
}

.button {
  display: inline-flex;
  min-height: 3.1rem;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  padding: 0.8rem 1.15rem;
  border: 1px solid var(--line);
  font-weight: 600;
  transition: background-color 220ms ease, border-color 220ms ease, color 220ms ease;
}

.button-primary {
  border-color: var(--bone);
  background: var(--bone);
  color: var(--ink);
}

.button-primary:hover,
.button-primary:focus-visible {
  border-color: var(--accent);
  background: var(--accent);
  color: #fff;
}

.button-secondary:hover,
.button-secondary:focus-visible {
  border-color: var(--bone);
}

.service-section {
  padding: clamp(4.5rem, 9vw, 9rem) var(--page-pad);
  border-bottom: 1px solid var(--line);
}

.section-heading {
  display: grid;
  grid-template-columns: minmax(0, 0.75fr) minmax(0, 1.5fr);
  gap: clamp(2rem, 8vw, 8rem);
  align-items: start;
  margin-bottom: clamp(3rem, 6vw, 6rem);
}

.section-heading h2,
.proof-copy h2,
.service-cta h2 {
  max-width: 15ch;
  margin: 0;
  font-size: clamp(2.5rem, 5.5vw, 6rem);
  font-weight: 550;
  letter-spacing: -0.055em;
  line-height: 0.98;
  text-wrap: balance;
}

html[dir="rtl"] .section-heading h2,
html[dir="rtl"] .proof-copy h2,
html[dir="rtl"] .service-cta h2 {
  letter-spacing: -0.03em;
  line-height: 1.2;
}

.section-lead {
  max-width: 47rem;
  margin: 0;
  color: var(--bone-dim);
  font-size: clamp(1.05rem, 1.5vw, 1.3rem);
  line-height: 1.7;
}

.section-lead + .section-lead {
  margin-top: 1rem;
}

.answer-guide-callout,
.answer-intro {
  display: grid;
  grid-template-columns: minmax(0, 0.75fr) minmax(0, 1.5fr);
  gap: clamp(2rem, 8vw, 8rem);
  align-items: start;
}

.answer-guide-callout {
  background: var(--ink-soft);
}

.answer-guide-callout h2,
.answer-intro h2 {
  max-width: 16ch;
  margin: 0;
  font-size: clamp(2.5rem, 5.5vw, 6rem);
  font-weight: 550;
  letter-spacing: -0.055em;
  line-height: 0.98;
  text-wrap: balance;
}

html[dir="rtl"] .answer-guide-callout h2,
html[dir="rtl"] .answer-intro h2 {
  letter-spacing: -0.03em;
  line-height: 1.2;
}

.answer-guide-callout .text-link {
  margin-top: 2rem;
}

.answer-hero h1 {
  max-width: 13ch;
  font-size: clamp(3.2rem, 7.5vw, 7.8rem);
}

.answer-table-wrap {
  overflow-x: auto;
  border: 1px solid var(--line);
}

.answer-table {
  width: 100%;
  min-width: 48rem;
  border-collapse: collapse;
  text-align: start;
}

.answer-table th,
.answer-table td {
  padding: 1.25rem clamp(1rem, 2vw, 1.8rem);
  border-inline-end: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  text-align: start;
  vertical-align: top;
}

.answer-table tr > :last-child {
  border-inline-end: 0;
}

.answer-table tbody tr:last-child > * {
  border-bottom: 0;
}

.answer-table thead th {
  color: var(--accent);
  font-size: 0.78rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

html[dir="rtl"] .answer-table thead th {
  letter-spacing: 0;
  text-transform: none;
}

.answer-table tbody th {
  width: 22%;
  color: var(--bone);
  font-size: 1.05rem;
}

.answer-table td {
  color: var(--bone-dim);
}

.answer-list .faq-item p {
  max-width: 58rem;
}

.capability-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}

html[dir="rtl"] .capability-grid {
  border-right: 1px solid var(--line);
  border-left: 0;
}

.capability-card {
  min-height: 18rem;
  padding: clamp(1.5rem, 3vw, 2.6rem);
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

html[dir="rtl"] .capability-card {
  border-right: 0;
  border-left: 1px solid var(--line);
}

.capability-card span,
.process-step span {
  color: var(--accent);
  font-size: 0.78rem;
  font-weight: 700;
}

.capability-card h3,
.process-step h3,
.related-card h3,
.faq-item h3 {
  margin: 2.5rem 0 0.9rem;
  font-size: clamp(1.35rem, 2.1vw, 2rem);
  font-weight: 560;
  line-height: 1.15;
}

.capability-card p,
.process-step p,
.related-card p,
.faq-item p {
  margin: 0;
  color: var(--bone-dim);
}

.proof-section {
  display: grid;
  grid-template-columns: minmax(0, 1.35fr) minmax(18rem, 0.65fr);
  gap: clamp(2.5rem, 7vw, 7rem);
  align-items: center;
}

.proof-media {
  position: relative;
  aspect-ratio: 16 / 10;
  overflow: hidden;
  background: var(--surface);
}

.proof-media img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: saturate(0.92) contrast(1.03);
  transition: transform 900ms var(--ease);
}

.proof-media:hover img {
  transform: scale(1.025);
}

.proof-copy p {
  margin: 1.5rem 0 2rem;
  color: var(--bone-dim);
  font-size: 1.05rem;
  line-height: 1.7;
}

.text-link {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  padding-bottom: 0.25rem;
  border-bottom: 1px solid currentColor;
  font-weight: 600;
}

.process-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
}

.process-step {
  min-height: 18rem;
  padding: clamp(1.35rem, 2.8vw, 2.4rem);
  background: var(--ink);
}

.process-step h3 {
  margin-top: 4.5rem;
}

.related-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1rem;
}

.related-card {
  min-height: 15rem;
  padding: clamp(1.5rem, 3vw, 2.6rem);
  border: 1px solid var(--line);
  background: var(--ink-soft);
  transition: border-color 220ms ease, transform 320ms var(--ease);
}

.related-card:hover,
.related-card:focus-visible {
  border-color: var(--bone);
  transform: translateY(-0.25rem);
}

.related-card h3 {
  margin-top: 0;
}

.related-card span {
  display: inline-block;
  margin-top: 2rem;
  color: var(--accent);
  font-weight: 700;
}

.faq-list {
  border-top: 1px solid var(--line);
}

.faq-item {
  display: grid;
  grid-template-columns: minmax(15rem, 0.75fr) minmax(0, 1.25fr);
  gap: clamp(2rem, 8vw, 8rem);
  padding: 2rem 0;
  border-bottom: 1px solid var(--line);
}

.faq-item h3 {
  margin: 0;
}

.service-cta {
  display: grid;
  grid-template-columns: minmax(0, 1.3fr) minmax(16rem, 0.7fr);
  gap: clamp(2rem, 8vw, 8rem);
  align-items: end;
  background: var(--bone);
  color: var(--ink);
}

.service-cta p {
  margin: 0 0 1.5rem;
  color: #454545;
  font-size: 1.08rem;
}

.service-cta .button-primary {
  background: var(--ink);
  color: var(--bone);
  border-color: var(--ink);
}

.service-footer {
  padding: clamp(3rem, 6vw, 5rem) var(--page-pad);
  background: var(--ink);
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.2fr 0.8fr 0.8fr;
  gap: 2rem;
}

.footer-grid h2 {
  max-width: 10ch;
  margin: 0 0 1rem;
  font-size: clamp(2rem, 4vw, 4.3rem);
  font-weight: 550;
  letter-spacing: -0.045em;
  line-height: 1;
}

.footer-column {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 0.65rem;
  color: var(--bone-dim);
}

html[dir="rtl"] .footer-column {
  align-items: flex-start;
}

.footer-column strong {
  margin-bottom: 0.5rem;
  color: var(--bone);
}

.footer-column a:hover,
.footer-column a:focus-visible {
  color: var(--bone);
}

.footer-bottom {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  margin-top: 4rem;
  padding-top: 1.25rem;
  border-top: 1px solid var(--line);
  color: var(--bone-dim);
  font-size: 0.85rem;
}

.case-hero {
  min-height: auto;
}

.case-hero h1 {
  max-width: 13ch;
  font-size: clamp(3.2rem, 7.4vw, 7.8rem);
}

.case-meta {
  display: grid;
  gap: 1rem;
  padding-top: 1.5rem;
  border-top: 1px solid var(--line);
}

.case-meta div {
  display: grid;
  grid-template-columns: 5rem minmax(0, 1fr);
  gap: 1rem;
}

.case-meta span {
  color: var(--bone-dim);
  font-size: 0.78rem;
  text-transform: uppercase;
}

html[dir="rtl"] .case-meta span {
  text-transform: none;
}

.case-feature {
  padding-top: var(--page-pad);
  padding-bottom: var(--page-pad);
}

.case-image {
  display: block;
  overflow: hidden;
  background: var(--surface);
}

.case-image img {
  display: block;
  width: 100%;
  height: auto;
  aspect-ratio: 16 / 9;
  object-fit: cover;
}

.case-narrative {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(3rem, 10vw, 10rem);
}

.case-narrative h2 {
  margin: 0 0 1.5rem;
  font-size: clamp(2.4rem, 5vw, 5.5rem);
  font-weight: 550;
  letter-spacing: -0.05em;
  line-height: 1;
}

html[dir="rtl"] .case-narrative h2 {
  letter-spacing: -0.025em;
  line-height: 1.2;
}

.case-deliverables {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.case-deliverables .capability-card {
  min-height: 14rem;
}

.case-deliverables .capability-card h3 {
  margin-top: 3.5rem;
}

.case-video video {
  display: block;
  width: 100%;
  max-height: 80dvh;
  background: #000;
}

@media (max-width: 980px) {
  .service-header {
    grid-template-columns: 1fr auto;
  }

  .service-nav,
  .header-actions {
    display: none;
  }

  .menu-toggle {
    display: inline-flex;
    min-width: 2.75rem;
    min-height: 2.75rem;
    align-items: center;
    justify-self: end;
    padding: 0;
    border: 0;
    background: transparent;
  }

  .mobile-service-menu {
    position: fixed;
    z-index: 99;
    inset: 0;
    display: grid;
    align-content: center;
    gap: 0.6rem;
    padding: 6rem var(--page-pad) 2rem;
    background: rgba(8, 8, 8, 0.98);
    opacity: 0;
    pointer-events: none;
    transform: translateY(-1rem);
    transition: opacity 220ms ease, transform 320ms var(--ease);
  }

  .mobile-service-menu.is-open {
    opacity: 1;
    pointer-events: auto;
    transform: translateY(0);
  }

  .mobile-service-menu a {
    padding: 0.8rem 0;
    border-bottom: 1px solid var(--line);
    font-size: clamp(1.5rem, 7vw, 2.6rem);
  }

  .hero-grid,
  .section-heading,
  .proof-section,
  .service-cta,
  .case-narrative,
  .answer-guide-callout,
  .answer-intro {
    grid-template-columns: 1fr;
  }

  .case-deliverables {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .capability-grid,
  .related-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .process-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .footer-grid {
    grid-template-columns: 1fr 1fr;
  }

  .footer-grid > :first-child {
    grid-column: 1 / -1;
  }
}

@media (max-width: 640px) {
  .case-deliverables {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 640px) {
  .service-hero {
    min-height: auto;
  }

  .service-hero h1 {
    font-size: clamp(3rem, 15vw, 5.25rem);
  }

  html[dir="rtl"] .service-hero h1 {
    font-size: clamp(2.7rem, 13vw, 4.7rem);
  }

  .capability-grid,
  .process-grid,
  .related-grid,
  .faq-item,
  .footer-grid {
    grid-template-columns: 1fr;
  }

  .footer-grid > :first-child {
    grid-column: auto;
  }

  .capability-card,
  .process-step,
  .related-card {
    min-height: auto;
  }

  .process-step h3 {
    margin-top: 2.5rem;
  }

  .footer-bottom {
    flex-direction: column;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
    animation-duration: 0.01ms !important;
  }
}