Case study / Social content / Ongoing
Mumtaz Tea Integrated Social Content
A heritage-led content and campaign system that brings a familiar Omani tea brand into contemporary everyday life.
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The challenge
Translate the long-standing heritage of Mumtaz Tea into modern social content without losing the authenticity and familiarity audiences associate with the brand.
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The approach
Bariq built an integrated social and campaign direction combining strategic planning with advertising and lifestyle storytelling. The work connects campaign concepts, content planning, film production, design and rollout in one consistent system.
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Deliverables
Integrated campaign planning
Advertising and lifestyle film production
Creative direction, content development and social design
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Watch the work
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